CIIE Shanghai: A Business Guide to the Import Expo

Last updated: March 2026. Expo details subject to change—verify with official announcements.

Every November, the National Exhibition and Convention Center in Shanghai hosts something unique—the China International Import Expo (CIIE).

It's the world's first national-level expo focused specifically on imports. If you're a foreign business looking to sell into China, or a buyer seeking international suppliers, this might be your most efficient entry point.

But CIIE is completely different from the Canton Fair. Canton Fair is "Made in China, sold to the world." CIIE is "Global goods, brought to China." Understanding this distinction is essential before you decide to attend.

⚠️ CIIE 2026 Dates

• Exhibitors: Apply for booth space at least 6 months in advance
• Buyers/Visitors: Register 1–2 months ahead; approval takes time

At a Glance

What the Fair Is Actually For

The essential difference from Canton Fair:

• Canton Fair = Made in China, exported globally (Export)
• CIIE = Global goods entering China (Import)

If you're a foreign company looking to establish channels in China, CIIE suits you better than Canton Fair. The Chinese buyers here arrive with import budgets ready.

• Business matchmaking sessions (book via official website)
• Industry forums (understand China's market policies)
• Product launches (many companies choose CIIE for China debuts)
• Country pavilions showcasing regional specialties

How to Register

As an Exhibitor (Foreign Company)

1. Contact your country's commerce department or CIIE official representative
2. Submit company credentials and product information
3. Choose booth type (standard booth/raw space)
4. Sign contract and pay fees
5. Prepare shipment (recommend arriving 1 month before expo)

• Standard booth (9 sqm): ~¥30,000–50,000
• Raw space (36 sqm minimum): ~¥3,000/sqm
• Excludes construction, shipping, personnel costs

As a Buyer/Visitor

1. Visit CIIE official website (www.ciie.org)
2. Select "Professional Visitor" registration
3. Fill in company information and purchasing intentions
4. Wait for approval (1–2 weeks)
5. Upon approval, receive entry credentials

• CIIE is not open to general public; business credentials required
• Individual visitors need invitation from qualified companies
• Registration typically opens 2–3 months before the expo

Getting There

From the Airport

• Distance: ~5 km to NECC
• Taxi: 15–20 minutes (¥30–50, traffic dependent)
• Metro: Line 2 to Xujing East Station, transfer to Line 17 or walk 10 minutes

• Distance: ~60 km to NECC
• Taxi: 60–90 minutes (¥180–250)
• Metro: Line 2 direct to Xujing East Station (~90 minutes)
• Airport bus: Line 1 to Hongqiao Hub, then taxi/metro

By High-Speed Rail

• Distance: ~3 km to NECC
• Metro: Line 2 or Line 17, one stop to NECC station
• Taxi: 10 minutes (¥15–25)

Metro to NECC

• Line 2: Connects to city center, both airports, Hongqiao Railway Station
• Line 17: Connects to Qingpu district and beyond

Getting Around During Expo

• Venue shuttle: Free shuttles often run between major hotels in Hongqiao Business District and NECC during expo days
• Taxi/ride-hailing: DiDi is essential; queues form at closing time (plan to leave early or wait 30+ minutes)
• Metro: Most reliable option; expect crowds 8–10 AM and 5–7 PM

The City Beyond the Fair

Life During the Expo

• First choice: Hongqiao Business District (walking or short drive to venue)
  • Hotels: InterContinental Shanghai NECC, Cordis Shanghai Hongqiao, Hyatt Place
  • Pros: Walking distance, expo shuttles, business-focused amenities
  • Cons: Limited dining and entertainment options
• Alternative: People's Square/Nanjing East Road (Metro Line 2 direct, ~40 minutes)
  • Hotels: Marriott City Centre, The Ritz-Carlton Shanghai, Pudong
  • Pros: Central location, dining variety, evening entertainment
  • Cons: Daily commute during rush hour
• Premium: The Bund/Lujiazui (farther but impressive, good for business entertainment)
  • Hotels: Peninsula Shanghai, Park Hyatt Shanghai, Mandarin Oriental
  • Pros: Iconic views, fine dining, memorable client entertainment
  • Cons: 60+ minute commute to NECC, higher costs

• Hongqiao Business District: Hongqiao Tiandi, Longfor Paradise Walk (convenient, close to venue)
• City center: Hyatt on the Bund, Peace Hotel (impress important clients)
• French Concession: Old Jesse, Yuan Yuan (experience authentic Shanghainese cuisine in historic surroundings)

Where to Go Between Expo Sessions

• The Bund (Metro Line 2 direct): 30 minutes to see the colonial architecture—classic choice for business visitors. Walk the waterfront, take in the skyline across the river.
• French Concession (Metro Line 10): Plane-tree-lined streets, historic villas, cafés ideal for informal business conversations. Try Wukang Road or Taikang Road.
• Jing'an Temple area (Metro Line 2): Mix of modern malls and traditional temple; good for quick shopping or a quiet moment.

• Lujiazui + The Bund: Morning ascent of Shanghai Tower or Shanghai World Financial Center for aerial views, afternoon Bund stroll exploring colonial-era banks, evening Huangpu River cruise for client entertainment.
• Yu Garden + Old Town: Traditional Chinese gardens and bazaars—show clients "traditional China," but avoid weekend crowds.
• Tianzifang: Arts and crafts enclave in the French Concession—narrow alleys, boutiques, cafés, good for souvenir shopping.

Making the Most of Shanghai

• November in Shanghai offers crisp, pleasant autumn weather—the best time of year, averaging 15–20°C
• First week of November avoids the summer heat and winter chill
• Hotels book up and prices surge during expo season; reserve 2–3 months early

• Shanghai is China's most cosmopolitan city; English is more widely spoken than elsewhere
• Business moves quickly here—meetings often lead to decisions faster than in Beijing or inland cities
• The coffee culture is strong; informal meetings often happen in boutique cafés rather than traditional tea houses

• Hongqiao Business District to city center is ~40 minutes by metro; plan accordingly
• Rush hour is 7:30–9:30 AM and 5:30–7:30 PM—avoid travel during these windows when possible
• Keep your expo badge handy; some restaurants offer discounts to CIIE attendees

Extending Your Trip

• Adjust to time zone
• Visit Shanghai clients or partners
• Scout the venue beforehand
• Test your metro/app setup

• Deep-dive visits to Yangtze River Delta clients (Suzhou, Hangzhou within 1 hour by high-speed rail)
• Extended Shanghai city exploration
• Sample shipping, contract follow-up

Business Practicalities

Samples and Contracts

• Ship exhibition items 1 month ahead by sea to avoid customs delays
• For carry-on samples, keep purchase receipts to avoid duties
• Consider insurance for valuable samples
• Label everything clearly with company name and booth number

• Chinese buyers often sign letters of intent (LOI) at the expo
• Formal contracts typically completed 1–2 weeks post-expo
• Prepare bilingual contract templates in advance
• Have company chop (seal) ready for formal agreements

Cultural Tips

• Prepare bilingual English-Chinese cards
• Receive cards with both hands, look at them before putting away
• Never immediately place someone's card in your back pocket
• Offer your card before asking for theirs

• Chinese custom discusses business over meals
• Toasting is common; a sip shows respect
• If you don't drink alcohol, decline early and politely—don't force yourself
• The host typically orders; let them guide the selection
• Business dinners often run 2+ hours—don't schedule tightly afterward

Communication Tools

• WeChat: Essential for all business communication in China; download and set up before arrival
• DingTalk: Used by many Chinese companies for internal communication
• Email: Less immediate than WeChat; follow up important matters via both channels

Practical Information

Before You Go

• Business visa (M visa) typically requires invitation letter
• CIIE organizing committee can provide invitation letters; apply early (6–8 weeks before travel)
• Ensure passport has 6+ months validity

• Alipay/WeChat Pay: Payment, metro, ride-hailing
• Baidu Maps/Amap: Navigation
• DiDi: Ride-hailing (similar to Uber)
• DingTalk/WeChat: Communication with Chinese clients

• Prepare VPN before arrival (many Western services blocked)
• Purchase Chinese SIM card at airport for reliable local data
• Hotel WiFi usually allows international website access
• Free WiFi at NECC but often crowded and slow

CIIE isn't a "go see" expo—it's a "go do business" expo. Arrive with clear objectives: which clients to meet, what partnerships to discuss, what samples to bring. Six days pass quickly; a packed schedule delivers ROI.

November Shanghai weather is pleasant, but don't get distracted. During expo season, every minute could mean a deal. Prepare thoroughly, execute efficiently, and use the evenings to build relationships over dinner—that's how business gets done in China.

• Trade & Business Hub — China trade overview
• Canton Fair Guide — Comparison (export-focused)
• How to Pay in China — Payment setup
• Shanghai City Guide — Shanghai deep dive
• China Visa Guide — Visa application details
• Staying Connected — Internet and VPN setup